From TikTok to Real Talk: How BookTok Strengthens Social Bonds

BookTok: Fostering Meaningful Social Engagement on TikTok

In recent years, a new phenomenon, named by BookTok has become really popular among people who love to read books. BookTok is like a special community or group on TikTok, a social media app. In this community, Users on TikTok create and share brief videos in which they discuss books, offer recommendations, share reviews, or simply showcase their book collections. The BookTok community has become quite important in the world of books. They have made a huge impact on how many books get sold. The people who make these videos in the BookTok group are often called BookTokers.

From TikTok to Real Talk: How BookTok Strengthens Social Bonds
TikTok in Mobile

A report by Aura Print, a printing company based in the United Kingdom indicates that TikTok is uniting book lovers, with certain novels receiving over a billion views. Aura Print compiled a list of the most favored novels on #BookTok, an internet community employing hashtags that have accumulated approximately 163.1 billion views since the app's launched on September, 2016.

Much like other "Toks" on TikTok, Booktok is characterized by short video clips, typically under a minute in length, in which users talk about their favorite books, offer book recommendations, review books, or showcase their book collections. Users often use various hashtags related to books and reading to help categorize and discover content in this niche.

It's worth noting that Booktok has had a significant influence on the publishing industry, as books that gain traction on the platform can become bestsellers or gain widespread recognition. Authors, publishers, and booksellers have also used TikTok as a marketing tool to reach a younger and broader audience.

It's important to mention that BookTok has a significant influence on the publishing industry. Books that become popular on the platform often become bestsellers and get a lot of attention. Authors, publishers, and bookstores also use TikTok to promote books to a wider and younger audience.

BookTok, a subdivision of TikTok, has emerged as a powerful platform for sharing book recommendations, discussing literary works, and creating a vibrant community of book lovers. This article delves into the origins of BookTok, its history, and its profound influence on the world market.

What are "Toks and YA TikTok Book" on TikTok?: Explaining the Term and Its Relevance to BookTok

“Tik" is part of the app's name, "TikTok." The "Tik" in TikTok is derived from the sound a clock makes, "tick-tock," and it's meant to signify the short, quick videos that are the hallmark of the platform.

In the context of TikTok and its various sub-communities like Booktok, the term "Toks" is a colloquial way of referring to short video clips or videos created and shared on the TikTok platform. These videos are typically brief, with a maximum length of several minutes. So when people talk about "Toks" on TikTok, they are essentially talking about the videos that users create and share on the platform.

For example, in Booktok, users create Booktoks, which are short video clips related to books and literature. Similarly, on other parts of TikTok, there are various types of content referred to by similar names, such as "Dancetok" for dance-related videos or "Cookingtok" for cooking-related content. These sub-communities or niches within TikTok have their own unique names based on the type of content they produce and share.

"YA TikTok Book" refers to a book that has gained popularity or recognition on TikTok, particularly within the young adult (YA) book community on the platform. When a book is referred to as a "YA TikTok Book," it means that it has become well-known or widely discussed among this audience, often due to viral videos, reviews, or recommendations on TikTok. These books are typically in the young adult genre, which is aimed at teenage readers but also enjoyed by many adult readers.

Understanding BookTok, its Origin and Growth:

BookTok started becoming popular around mid-2020 when the COVID-19 pandemic made a lot of people stay at home and turn to books for comfort. People wanted to connect with others, have fun, and get inspired, and TikTok was a perfect place for this because of its short videos and how it shows content that matches what you like.

Some BookTok videos went viral, which means they became really popular. In these videos, BookTokers talked about the books they bought, shared their favorite quotes, and had enthusiastic discussions about their favorite books. These videos were interesting, and TikTok's system showed them to more people who liked books, making BookTok even more famous.

Popular BookTok Books:

BookTok has made certain books super popular, turning them into bestsellers and creating a lot of excitement in the world of books. Here are some examples of books that became really famous because of BookTok:

"A Court of Thorns and Roses”: "A Courtof Thorns and Roses" is a series of romantic fantasy books for adults. They were written by American author Sarah J. Maas. The first book, with the same name, came out in May 2015. The story is about a mortal girl named Feyre Archeron, and it begins when she goes to the magical faerie lands of Prythian because she killed a faerie. It had a strong love story, a well-made fantasy world, and a tough female main character that readers liked. People on BookTok enjoyed the exciting story and the way the magical world was described.

"The Invisible Life of Addie LaRue" by V.E. Schwab:

"The Invisible Life of Addie LaRue" is a fantasy book written by the American author V. E. Schwab. It was released by Tor Books on October 6, 2020. The story is about a young woman from France in the year 1714. She makes a deal with a dark power that gives her immortality but also makes everyone she meets forget her. This book got a lot of praise and was nominated for the 2021 Locus Award for Best Fantasy Novel. People on BookTok really liked this story. They thought it had beautiful writing, talked about who we are, and had important ideas about love and feeling alone. These things really meant something to the people who read it.

"The Cruel Prince" by Holly Black:

"The Cruel Prince” was written by Holly Black, an American author, is about a girl named Jude Duarte. Her life gets turned upside down when a faerie named Madoc kills her parents and takes her, along with her twin sister Taryn and half-sister Vivienne, to live in the faerie world.

In that world, Jude goes through a lot of trouble because of Prince Cardan and his friends, and this leads to complicated relationships and tricky politics. Jude gets caught up in the power struggles of this magical world and wants to make Cardan the ruler so she can control things behind the scenes. This sets the stage for an exciting sequel.

This fantasy book, the first in the 'Folk of the Air' series, became really popular on BookTok. People liked it because it had interesting characters, a detailed made-up world, and a story that was hard to stop reading.

"Six of Crows" by Leigh Bardugo: "Six of Crows" is a fantasy book written by the Israeli-American author Leigh Bardugo. It was published in 2015. The story is about a group of thieves and mostly happens in a place called Ketterdam, which is a bit like Amsterdam from a long time ago. The story is told from the viewpoint of eight different characters.

BookTok boosted this fascinating heist fantasy novel to new heights of popularity. "Six of Crows" captivated BookTokers with its unpredictable twists and turns.

"They Both Die at the End" : "They Both Die at the End" is a book for young adults written by American author Adam Silvera. It was published on September 5, 2017, by HarperTeen. This is Silvera's third book, and it's about two teenage boys named Mateo and Rufus. They find out that they have only one day left to live.

In April 2020, because of #BookTok, a popular hashtag for readers on TikTok, the book became really popular again. It made its way back to The New York Times Best Seller list.

"The Poppy War" by R.F. Kuang:

"The Poppy War" is a 2018 novel by Rebecca F. Kuang is an American novelist. It's a fantasy book that's intense and dark. The story is inspired by China's history, especially the Second Sino-Japanese War and the Song dynasty. It's about a girl named Rin who's an orphan. She makes friends and enemies and has to defend her country from an attack by the Mugen Federation. The story gets even darker as Rin seeks revenge, learns to control powerful gods, and faces a big conflict with the Mugenese.

This dark and intense fantasy book attracted the attention of BookTokers due to its intricate characters, political scheming, and brutal battles. Its examination of war, authority, and the toll it takes on people struck a chord with the BookTok community.

These are just a few examples of books that gained quite popularity through BookTok. The platform's ability to generate viral recommendations and create a sense of community has contributed significantly to the success of these novels and many others.

Influence on the World Market:

BookTok has had a significant impact on the world of books and reading. It has sparked increased interest in reading among young people, encouraged readers to explore a variety of book genres, and boosted book sales. Several factors contribute to its influence:

Discovering New Books: BookTok's algorithm suggests videos based on users' preferences, helping you find books you might not have discovered otherwise. Popular videos about books can introduce you to a wide range of reading options.

Book Recommendations: People who discuss books on BookTok have a strong influence. When a book gets a lot of attention or receives recommendations from well-known BookTokers, it often sells more copies. This means that people on BookTok can have a positive impact on the book industry by linking communication about the books they love.

Discussing Various Topics: BookTok is a platform where people have conversations about different aspects of books, such as diverse characters and important social issues. These discussions have motivated readers to explore books that address significant themes and provide different perspectives, promoting a more inclusive literary world.

Author Participation: Authors have recognized the value of BookTok in directly engaging with their readers. They create their own BookTok accounts, participate in challenges, and interact with their fans. This fosters a sense of community and strengthens the connection between authors and readers.

Challenges and Criticisms:

Although BookTok has certainly had a positive impact on the world of books, it's not perfect and comes with some issues. People have brought up a few common concerns about BookTok:

Imperfect Analysis: Since TikTok videos are short, they can't go deep into analyzing books. Some argue that BookTok might lead to imperfect discussions and discourage people from delving into the deeper aspects of literature.

Commercialization: More and more businesses are becoming interested in BookTok, which has raised concerns about whether BookTokers promote books just to make money. This could make their book recommendations seem less reliable.

Lack of Diversity: While BookTok is trying to be inclusive of everyone, some individuals feel that certain voices and types of books aren't getting enough attention. The platform is working to address this problem and make it more inclusive.


BookTok has changed the way people think about books. It originated on TikTok and has gained immense popularity worldwide. This has had a significant impact on the book market. It assists individuals in discovering new books, engaging in discussions about various types of books, and enables authors to communicate with their readers.

However, BookTok also faces certain challenges. But, the positive contributions it makes to reading and the book industry should not be underestimated. It has encouraged people to read more, purchase more books, and has strengthened the book community. It has become a valuable platform for sharing educational content and sparking meaningful discussions about books to engage readers positively. This app of Tik Tok has given young people an opportunity to positively feeling on Real Talk.