Prime Big Deal Days: Amazon's Strategy for Shopping Extravaganza

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza

Jeffrey Preston Bezos, a highly successful American entrepreneur, billionaire, and investor, is widely recognized as the founder and CEO of Amazon, the largest e-commerce and cloud computing company globally. With its significant impact on both the economy and culture, Amazon has earned a reputation as one of the most prominent and powerful entities worldwide. It is widely recognized as one of the world's most valuable brands and is often grouped with other major American technology companies like Alphabet, Apple, Meta, and Microsoft, forming the renowned Big Five.

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza
Amazon Market

Recently, Amazon has announced that Prime Big Deal Days are set for the 10th and 11th of October this year. Given that last year's Prime Early Access Sale occurred on the 11th and 12th of October, it's reasonable to anticipate that this year's event will follow a similar schedule. This 48-hour shopping event marks the start of the holiday season and gives special access to Prime members for big discounts on many holiday items. Popular brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and Betty Buzz by Blake Lively will have their products on sale during this event.

Prime Big Deal Days is a global affair, taking place in 19 countries worldwide. It starts on October 10th in countries such as Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. Prime members in Japan can enjoy the event from October 14th to 15th.

To access these exclusive deals during Prime Big Deal Days, you must be a Prime member. If you're not already a Prime member, you have the option to join Prime or initiate a free trial to make the most of your holiday shopping experience on Amazon.


Amazon Prime & Amazon Prime Big Deal Days: Explaining the Relevance to Amazon

Amazon Prime and Amazon Prime Big Deal Days are both highly relevant to Amazon as they contribute to the company's success and customer loyalty.

Amazon Prime, a subscription-based service, offers a wide range of benefits to its members, including fast and free shipping, access to streaming services like Prime Video and Prime Music, exclusive deals, and more. This program encourages customers to shop frequently on Amazon, as they can enjoy convenient shipping options and access to a vast library of entertainment content. The recurring subscription fees from Prime members also provide a stable revenue stream for Amazon.

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza
Amazon, UK

On the other hand, this new event, named by Amazon Prime Big Deal Days is similar to Amazon Prime Day, a special shopping event exclusively for Prime members. It offers time-limited deals and discounts across various product categories, enticing customers to make purchases and take advantage of significant savings. This event helps drive customer engagement, boosts sales, and attracts new Prime members, further strengthening Amazon's position in the e-commerce market.

Overall, Amazon Prime and Amazon Prime Big Deal Days play a crucial role in Amazon's business strategy by fostering customer loyalty, driving sales, and reinforcing the company's position as a leading e-commerce and entertainment provider.


Prime Day's Evolution: From Anniversary Celebration to Global Phenomenon

The inaugural Prime Day took place on July 15, 2015, as a special celebration of Amazon's 20th anniversary. It ran for 24 hours and was accessible to members in nine countries, including the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Austria. Since then, Prime Day has experienced significant growth. Amazon has expanded it to cover 19 countries and extended the event to duration of 48 hours.

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza
Amazon Gamescom

Amazon started the idea for Prime Day and made it a reality. It's not a traditional holiday or shopping season like Black Friday or Christmas; instead, it's a special occasion Amazon created to offer exclusive deals to its customers and encourage more shopping which are not linked to the holiday season. The first Prime Day usually happens in mid-July, and that's a smart choice by Amazon. In the summer, not many people are shopping, so Amazon Prime Day tries to change that. On weekends, people usually relax, sleep late, do fun things, or go on trips. But during the week, Amazon knows people will pay attention and shop.

Amazon's choice of holding Prime Day in July has had a noteworthy impact on the retail calendar. It prompted competitors like Walmart, Target, Macy's, Best Buy, and others to respond. Since the inaugural Prime Day in 2015, many retailers have adjusted the timing of their own sales or introduced new events, such as Walmart Plus Week and Target Circle Week, to coincide with Prime Day. These competitors aim to draw in Prime Day shoppers to their websites, with the hope that they'll make additional purchases beyond what they find on Amazon.



Since its inception in 2015, Prime Day has rapidly evolved into a global shopping phenomenon. Originally created to celebrate Amazon's 20th anniversary, it has now become an annual event, usually held in July. As each year passes, Prime Day continues to break records, surpassing sales figures from previous editions. In 2023, Amazon is expected to raise the bar even higher, offering an unparalleled shopping experience to its loyal Prime members.

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza
Japanese Employee

Prime Big Deal Days: A Policy to Boost Customer Loyalty

Amazon Prime Day is indeed a profitable business strategy for Amazon. It drives significant sales and encourages Prime membership growth. For instance, According to estimates from Digital Commerce 360 in 2020, the total sales figure for Amazon reached $10.4 billion globally during the two-day event, a significant increase from the $7.16 billion recorded in July 2019. According to eMarketer, in 2020, out of the total global Prime Day sales of $9.91 billion, $6.17billion was contributed by U.S. consumers. However, this demonstrates how firmly established Prime Day has become, as noted by eMarketer analyst Andrew Lipsman. The company's event in July-2023 was estimated to generate a staggering $13 billion in sales within a 48-hour timeframe across the 19 participating countries.

As per a Statista report, during a survey period ending in March 2019 in the United States, it was discovered that Amazon Prime members typically spend an average of $1,400 annually on the online shopping platform. In contrast, non-Prime members spend approximately $600 per year. During this same period, it's estimated that there were about 103 million Amazon Prime members in the United States. Amazon Prime is part of Amazon's retail subscription service segment, which generated a substantial $6.39 billion in worldwide revenues in 2016. At present, with over 200 million (167.2 million in USA estimated) paid Prime members across 25 countries; people can enjoy Amazon's extensive product range, great deals, and speedy delivery.

Amazon's Prime Big Deal Days: Unveiling a Strategic Shopping Extravaganza
Jeff Bezos

Conclusion:

Amazon's business strategy with Prime Big Deal Days serves as a proof to the e-commerce giant's commitment to innovation and customer-focus. This annual event, exclusively designed for Prime members, not only drives substantial sales but also increases customer loyalty and engagement. With a focus on offering significant discounts on a wide range of products from leading brands, Amazon creates a shopping festival that keeps its customers returning year after year.

The success of Prime Big Deal Days highlights Amazon's ability to shape the retail landscape and establish new standards for online shopping events. As Amazon continues to expand its Prime membership base, the importance of this strategy only strengthens. By delivering unbeatable deals and exclusive benefits, Amazon ensures that Prime Big Deal Days remain a highly anticipated and exceptionally rewarding event for its customers, further setting its position as a global e-commerce leader in the business world.

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